IMC: the next generation
This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing …
- Edition
- -
- ISBN/ISSN
- 0-07-141662-5
- Collation
- xxiii,408p.; 23 cm
- Series Title
- -
- Call Number
- 658.8 SCH i
Integrated marketing communications : pulling it together..
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book …
- Edition
- -
- ISBN/ISSN
- 0-8442-3363-3
- Collation
- vii,218p.; 24 cm.
- Series Title
- -
- Call Number
- 658.802 SCH i
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