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The future of men

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From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.

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Availability

200600528

305.301 SAL f

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

305.301 SAL f

Publisher

Macmillan : Palgrave., 2005

Collation

xi,242p.; 24 cm.

Language

English

ISBN/ISSN

1-4039-6882-9

Classification

305.301

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MEN - MASCULINITY

Specific Detail Info

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Statement of Responsibility

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