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Great IKEA: a brand for all the people

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IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, this analysis examines various aspects of IKEA's sensational branding technique, from its humble Swedish roots and recognizable product names to its training academy, Almhult School, and visionary founder, Ingvar Kamprad. IKEA's foray into non-European markets, including America and Asia, and what was adapted for each is discussed, as well as how and why this company has achieved such a loyal fan base. Valuable for entrepreneurs and fascinating to anyone who has ever visited an IKEA, this is an insightful look at this global phenomenon.

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Availability

210200368

658.827 LEW g

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.827 LEW g

Publisher

London : CyanBooks., 2005

Collation

192p.; 18 cm.

Language

English

ISBN/ISSN

1-904879-20-9

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND LOYALTY

Specific Detail Info

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Statement of Responsibility

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