Free prize inside: the next big marketing idea

In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter wha…

The extreme future: the top trends that will reshape the world..

An advisor to three presidents spanning over thirty years, Dr. James Canton identifies probable outcomes and future trends in business, technology, environment, terrorism, population, and medicine …

Competitive strategy: techniques for analyzing industries..

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy thr…

Chaotic markets: thriving in a world of unpredictability

There is no doubt that the business environment has become increasingly unpredictable. Yesterday's market leaders become tomorrow's has-been; upstarts take on established giants; customers flock to…

Morality and the market: consumer pressure for corporate accountability

Edition

-

ISBN/ISSN

0-415-05821-X

Collation

351p.; 21 cm.

Series Title

-

Call Number

658.401 SMI m