Essentials of media planning: a marketing viewpoint, 3E
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the the role of media planning in marketi…
- Edition
- -
- ISBN/ISSN
- 0-8442-3523-7
- Collation
- xiii,153p.; 26 cm.
- Series Title
- -
- Call Number
- 659.111 BAR e
Truth, lies and advertising: the art of account planning
The message of this book is that well–thought–out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front …
- Edition
- -
- ISBN/ISSN
- 0-471-18962-6
- Collation
- xix,298p.; 24 cm.
- Series Title
- -
- Call Number
- 659.111 STE t
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