United we brand=menciptakan merek kohesif yang dilihat, didengar dan dingat
Mike Moser telah menuliskan panduan yang sangat informatif dan menarik tentang bagaimana menciptakan merek yang kuat. Dia telah berhasil merangkum pengalamannya selama bertahun-tahun dalam membantu…
- Edition
- -
- ISBN/ISSN
- 978-979-015-789-7
- Collation
- 157p.; 24 cm.
- Series Title
- -
- Call Number
- 658.827 MOS u
Great IKEA: a brand for all the people
IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, th…
- Edition
- -
- ISBN/ISSN
- 1-904879-20-9
- Collation
- 192p.; 18 cm.
- Series Title
- -
- Call Number
- 658.827 LEW g
The brand mindset: bagaimana perusahaan-perusahaan..
Buku luar biasa dengan subtansi yang dapat dan akan mengubah organisasi Anda. Ada banyak konsep orisinil dan alat-alat yang dijelaskan dalam studi kasus, yang memberikan wawasan baru mengenai merek…
- Edition
- -
- ISBN/ISSN
- 979-533-710-6
- Collation
- xxx,310p.; 23 cm.
- Series Title
- -
- Call Number
- 658.827 KNA b
The invisible grail: how brands can use words to engage...
All brands want to be loved. Creating that positive emotional connection between product and audience is brand management's holy grail. This book argues that the secret to unearthing this ultimate …
- Edition
- -
- ISBN/ISSN
- 981-261-832-5
- Collation
- xiv,223p.; 22 cm.
- Series Title
- -
- Call Number
- 658.827 SIM i
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